Do you know about the 2 minute rule?

Updated: Oct 24

There is one small thing that you can do to improve your complexion today and here it is...leave your cleanser on for at least 2 minutes. It takes at least a couple of minutes for the active ingredients in any well formulated cleanser to penetrate the skin and go to work for you.


Take for example KMSKIN AHA Exfoliating Cleanser. It was designed to be gentle enough to be used by all skin types morning and night. Lactic Acid is the primary active ingredient, it's an Alpha Hydroxy Acid or AHA for short. The benefits include, a light exfoliation, lightens dark spots and hydrates skin leaving it smoother, brighter and younger looking. The key to unlocking all those benefits is to give it time to work.


Lactic acid is an organic acid derived from milk. My clients are often surprised when I tell them that it is super gentle and even hydrating. All acids are not created equal Acids work differently and address different skin concerns. Lactic Acid is by far my favorite acid and the most versatile and that's why I put it in my cleanser.


The 2 minute rule will make all the difference in how your skin looks and feels. Removing dead skin cells prepares your skin to penetrate every other product you put on your face.


I don't think anyone is interested in wasting their money on skin care products and then not getting results. The 2 minute rule assures that you will not be washing your money down the drain. Remember, in order to achieve gorgeous results, you need to regularly remove the barrier that prevents all of your other products from doing the work you paid them to do.





















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