How important is it to cleanse my face?

It's seems obvious to me but you'd be surprised how many people have asked me over the years if cleansing is really that important. I am always a little shocked when I get asked that question because I know that cleansing is the most important step in your skin care routine. At least 50% of the solution to having gorgeous and healthy skin depends on the cleanse.

I have always stressed this with my clients and I like to spend some time explaining why the cleanse is so important.

The ritual of cleansing not only makes you feel good and ready for your day but also prepares your skin for any other products that you'll be putting on your face

next .Without a good cleanse and cleanser, all of your serums and moisturizers are just going to sit on the surface of your skin and do nothing. If a cleanser has been well formulated and has good active ingredients, you should leave it on for 2-3 minutes to let those active ingredients go to work. If you rush the cleansing process, you'll be wasting your time and literally washing your money down the drain.

With KMSKIN AHA Exfoliating Cleanser, all you need to use is a pea size and add a bit of water to create a delicious lather. Massage into skin, face, neck and decolletage, leave it on for two minutes and then rinse with lukewarm water and pat dry with a soft clean towel. This cleanser exfoliates, brightens and hydrates and can be used both morning and night. There is no reason to have two different cleansers if you invest in a good one.